Beleco doubles result and gears up – recruits heavy trio from Google, Budbee and Bonava

Beleco, the leading subscription service in flexible furniture subscriptions for businesses and home offices is showing good growth and setting its sights on its next goal: "We will become the global leader in hybrid work," says Kenneth Hellem, new Head of Hybrid & VP of Sales.

UpdatedMar 30. 2023

Bild 1: Leonard Bergström Bild 2: Kennet Hellem, Bild 3: Niklas Grennard

With Beleco, companies rent office and designer furniture on flexible subscriptions from more than 50 well-known brands. Beleco's solutions enable the flexibility to quickly scale up, convert or downsize office space, as well as provide home offices for company employees. "The world has changed. Nine out of ten companies already work in hybrid form, but most still don't know how to do it effectively," says Kenneth Hellem. "Companies need to re-evaluate how they use their offices, offer home offices and enable their employees to work productively - wherever they are. Those that succeed will save huge amounts of money on rental costs while increasing employee productivity, well-being and engagement."

Photo: Sebastian Rudenstam , VD, Beleco

Kenneth Hellem was previously Head of Startups at Google in Northern Europe. He has coached 100s of startups and is a self-proclaimed Remote Evangelist. "Beleco is a dream company with amazing potential to quickly become a global player."Earlier, Beleco also handpicked a COO, Leonard Bergström, from Budbee and a CPTO, Niklas Grennard, from Bonava.Sebastian Rudenstam, co-founder of Beleco comments:"Living and working anywhere is not just a new reality, it's a given. It also means that products and services need to be adapted for this new world, and Beleco will be an important hub for this. And with these great new hires to an already great Beleco team, we continue our journey towards the best solutions for our users, partners and for the environment."

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