Flexible interior design creates a showroom feel at Filippa K
Filippa K turned to Beleco to change its store concept on Grev Turegatan,
from a classic store to more of a showroom.
UpdatedMar 30. 2023
The clothing racks were moved away and furniture was rented so that the customers could settle down in the store. With more seating, combined with something to drink, customers were encouraged to stay in the store and leisurely look at the products and get advice from the staff.
Filippa K is a fashion brand that works with thoughtful design and sustainability - socially and environmentally. Accordingly, they did not want to buy in any furniture to test the showroom concept, but instead chose to rent furniture from Beleco and combine it with furniture and details they already had.
Welcome to a bright store, Scandinavian minimalist and stylish, with functional materials such as concrete and glass and with natural elements in the form of light wood, stone and ceramics. The furniture from Beleco was handpicked to fit in with the store and the existing decor, with neutral colors and natural materials.
"No matter what your interior design project looks like, we can help you realize it"Patrik Nanhed
"Renting the furniture is a flexible solution that gives room to change according to your circumstances, as you can add, remove or cancel at any time. You can also rent per day if it concerns shorter projects such as pop ups and events. Beleco has a wide range of furniture and can help everything from small and large shops to hotels and offices," says Patrik Nanhed, assortment manager at Beleco.
"No matter what your interior design project looks like, we can help you realize it and create a pleasant environment that goes tone-on-tone with your brand. Either you choose the furniture yourself or you let Beleco manage the entire chain, from mood board to completion on site".
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