Privacy Policy
1. General InformationThis privacy and marketing policy ("Privacy Policy") describes how Refurnish The World AB, organization number 559052-5373, Malmskillnadsgatan 44A, 111 57 Stockholm, email: hello@beleco.com, ("Beleco", "we") collects, uses, discloses, and stores your personal data.1.1. This Privacy Policy applies when Beleco provides services and products in connection with purchases, service requests, and other contact with Beleco, such as visits to our website. It also applies to the processing of personal data related to holding an account with Beleco ("Account Holder").1.2. You should always feel safe when providing your personal data to us. Through this Privacy Policy, we want to show how we ensure that your personal data is treated in accordance with applicable data protection legislation.2. Data Controller2.1. Beleco is the data controller for Beleco's processing of your personal data and is responsible for ensuring that such processing is carried out in accordance with applicable legislation. Beleco is also the data controller for the processing of personal data related to holding an account with Beleco.3. When Do We Process Your Personal Data?3.1. In order for you to visit our website, purchase our goods or services, or contact us for service or information, we need to collect and process personal data about you.3.2. Beleco collects and processes personal data about you when you make a purchase on Beleco's website, use Beleco's customer service, visit Beleco's website or an event organized by Beleco, or when you otherwise have contact with Beleco. The information collected from you at the time of booking and purchase is required for you to enter into an agreement with Beleco and for Beleco to provide its services and offers.3.3. If you have an account with Beleco, Beleco collects personal data about you that you provide when registering your account. Beleco also collects data about you during the time you are an Account Holder, such as your purchase history, how you interact with Beleco's website, and which offers you have been interested in by reading an email or clicking on a link. Beleco also processes data that Beleco may from time to time have access to through your account with Beleco. As an Account Holder, you can update your information at any time by visiting "My Pages."3.4. We also collect and update your address details via third-party services for address updates.4. What Personal Data Do We Process About You?4.1. For customers of Beleco: The personal data Beleco collects and processes about you as a customer who makes purchases and uses our support services include:Name and identification number (personal ID, national ID, or organization number)• Address• Phone number and email
• Payment information
• Customer number
• IP address and information about your use of Beleco's website4.2. For Account Holders: The personal data Beleco collects and processes about you as an Account Holder include:• Name and identification number (personal ID, national ID, or organization number)
• Address
• Phone number and email
• Payment information
• Information about your purchases
• Information about your account5. Why Do We Process Your Data?5.1. For customers of Beleco: Beleco processes your personal data for various purposes. Primarily, Beleco processes your personal data to:• Fulfill our obligations to you as a customer, such as completing purchases, billing, and providing support;
• Enable general customer care and customer service, such as responding to inquiries and correcting incorrect information;
• Provide information and direct marketing via mail, email, SMS/MMS, and phone regarding Beleco's and selected partners' products and services;
• Manage customer relationships and provide our services;
• Provide you with relevant information and customized offers in newsletters and on the web;
• Assess which payment methods we can offer you, for example, through credit assessments;
• Improve our customer offerings, such as developing services, products, and features;
• Prevent fraud and perform risk management; and
• Comply with applicable legislation, such as accounting laws. The data may also be used as a basis for market and customer analysis, market research, statistics, business follow-up, and business and method development related to the purchase of goods and services.5.2. For Account Holders: In addition to the above, Beleco processes personal data about Account Holders for the following purposes:• Administer the account;
• Provide you with the benefits of holding an account, such as the ability to save favorites, pre-filled information, more payment options, easier handling of cases and complaints, and the ability to manage multiple addresses;
• Provide special offers;
• Enable communication with you as an Account Holder via mail, email, phone, or SMS/MMS; and
• Enable personal offers, marketing, and event invitations via phone, mail, email, and SMS/MMS.6. Legal Grounds for Our Processing of Your Personal Data6.1. Beleco bases the processing of your personal data on several legal grounds. These are described in this section.6.2. We process your personal data to fulfill the agreement with you as a customer or Account Holder, such as to complete bookings, purchases, and to fulfill our obligations to you as an Account Holder, such as simplified administration and order history. Based on this legal ground, we also process your data as an Account Holder, such as your purchases, behavior on our website, interaction with Beleco, and your interest in our offers and products to fulfill our obligation to provide you with personalized offers.6.3. Some of the personal data processing we perform is based on a so-called legitimate interest. This applies, for example, to the processing we carry out to send you offers about our products and services and to perform limited segmentation of customers, such as based on total purchase amounts. Beleco does not process sensitive personal data based on a legitimate interest and does not perform any processing that constitutes profiling based on a legitimate interest.6.4. In some cases, Beleco may have a legal obligation to process your personal data. This applies, for example, to the processing of personal data that we perform to comply with accounting laws.7. Summary of Our Personal Data Processing Purpose
Purpose
Legal Ground
Categories of Personal Data
Retention Period
To administer, develop, and deliver our goods and services and provide support
Fulfillment of the purchase agreement (terms of sale)
• Name, address, phone number, and email
• Geographic information
• IP address, device information, log information
• Geographic information
• IP address, device information, log information
Two years after you were last active with Beleco, for example, by making a purchase or contacting our customer service
To ensure compliance with legal requirements, such as accounting laws
Legal obligation
• Name, address, phone number, and email
• Geographic information
• IP address, device information, log information
• Geographic information
• IP address, device information, log information
As long as we are required to store the data under applicable law
To market Beleco and our partners' or group companies' goods and services via mail, email, phone, and SMS/MMS
Legitimate interest
• Name, address, phone number, and email
• Geographic information
• IP address, device information, log information
• Geographic information
• IP address, device information, log information
Two years after you were last active with Beleco, for example, by making a purchase or contacting our customer service
To manage your account, provide you with personalized offers, and enable targeted communication via mail, email, phone, or SMS/MMS
Fulfillment of the Beleco account agreement
• Name, address, phone number, and email
• Geographic information
• IP address, device information, log information
• Customer number
• Information about how you use our website, which of our offers you have been interested in, which of our newsletters you have interacted with, and which of our events you have registered for
• Information about your purchases
• Information about your account
• Geographic information
• IP address, device information, log information
• Customer number
• Information about how you use our website, which of our offers you have been interested in, which of our newsletters you have interacted with, and which of our events you have registered for
• Information about your purchases
• Information about your account
As long as you have a Beleco account
8. Profiling8.1. Beleco may process your personal data through profiling if you are an Account Holder. If you are an Account Holder, information about how you use our website, which of our products, services, and offers you have been interested in, which of our newsletters you have interacted with, and which of our events you have registered for, information about your purchases, and information about your account are analyzed to provide you with offers that we believe suit you and to invite you to events we think you would like to attend.8.2. You can object to the processing of personal data through profiling at any time. You can do this by contacting Beleco at hello@beleco.com. Once Beleco has received your objection, Beleco will cease processing your personal data for this purpose.9. How Long Do We Store Your Data?9.1. Your personal data is stored only as long as there is a need to keep it in order to fulfill the purposes for which the data was collected in accordance with this Privacy Policy. Beleco may store the data longer if necessary to comply with legal requirements or to protect Beleco's legal interests, for example, if there is an ongoing legal process.9.2. Beleco stores data about customers for up to 24 months after the customer last made a purchase or otherwise interacted with Beleco.9.3. Beleco stores data about Account Holders as long as the Account Holder has a Beleco account.10. Who Do We Share Your Personal Data With?10.1. Beleco may share your data with third parties if it is necessary to complete orders, such as with partners and providers of payment and communication services. Beleco may also share your data with companies that provide address update services to ensure we have your correct address information.10.2. Third parties to whom Beleco discloses information or otherwise provides information about a customer or Account Holder may only use the information for the purpose of selling and marketing Beleco's and Beleco's partners' and group companies' services and products or for delivering services related to Beleco's agreement with you as a customer or Account Holder. If you have chosen to purchase insurance with us, personal data may also be shared with insurance companies. If you apply for credit when purchasing a product or service, your data may be shared with credit reporting agencies.10.3. Personal data may also be disclosed by Beleco if necessary to comply with applicable legal requirements or requests from authorities, to protect Beleco's legal interests, or to detect, prevent, or address fraud and other security or technical issues.10.4. Beleco may transfer your personal data to a country outside the EU/EEA if one of Beleco's suppliers or partners is located there. If personal data is transferred to a country outside the EU/EEA, Beleco will take measures to ensure that the personal data continues to be protected and will also take the necessary measures to legally transfer personal data to countries outside the EU/EEA.10.5. We will not sell your personal data to third parties unless we have your permission to do so.11. Changes to the Privacy Policy11.1. Beleco has the right to change the Privacy Policy at any time. Beleco will notify you of changes to the Privacy Policy with reasonable notice. If you do not accept the changes, you have the right to terminate the agreement with Beleco before the amended Privacy Policy takes effect. You can terminate the agreement by contacting Beleco, or, if you are an Account Holder, by selecting [close account] on "My Pages."12. Protection of Your Personal Data12.1. You should always feel safe when providing your personal data to us. Beleco has therefore taken the necessary security measures to protect your personal data from unauthorized access, alteration, and deletion. For example, all data about customers and Account Holders is stored in a database protected by access control and a firewall.13. Your Rights13.1. Beleco is responsible for ensuring that your personal data is processed in accordance with applicable legislation.13.2. Beleco will, at your request or on its own initiative, correct, anonymize, delete, or supplement data that is found to be incorrect, incomplete, or misleading.13.3. You have the right to request:
a. Access to Your Personal Data. This means you have the right to request a record of the processing we carry out regarding your personal data. You also have the right to receive a copy of the personal data being processed. You have the right to, once per calendar year, through a signed written application, receive a record free of charge detailing the personal data registered about you, the purposes of the processing, and to whom the data has been or will be disclosed. You also have the right in the record to receive information about where the data was collected if it was not obtained from you, the existence of automated decision-making (including profiling), and the expected period during which the data will be stored or the criteria used to determine this period. Additionally, you have the right in the record to receive information about your other rights as stated in this section.
b. Correction of Your Personal Data. We will, at your request, promptly correct any incorrect or incomplete data we process about you.
c. Deletion of Your Personal Data. This means you have the right to request that your personal data be deleted if it is no longer necessary for the purpose for which it was collected. However, there may be legal requirements that prevent us from immediately deleting your personal data, such as accounting and tax laws. In such cases, we will stop processing the data for any other purposes than complying with the legislation.
d. Restriction of Processing. This means that your personal data is marked so that it may only be processed for certain limited purposes. You can, for example, request restriction when you believe your data is incorrect and you have requested correction according to section 13.3(b). While the accuracy of the data is being verified, processing of the data will be restricted.13.4. Beleco will notify each recipient to whom personal data has been disclosed according to section 10 above of any corrections, deletions, or restrictions of data processing.13.5. You have the right to data portability. This means the right, under certain conditions, to receive and transfer your personal data in a structured, commonly used, and machine-readable format to another data controller.13.6. You have the right to object to the processing of personal data based on a legitimate interest. If you object to such processing, we will only continue the processing if there are compelling legitimate grounds that outweigh your interests.13.7. If you do not want Beleco to process your personal data for direct marketing purposes, you always have the right to object to such processing by sending an email to hello@beleco.com. Once we have received your objection, we will cease processing your personal data for such marketing purposes.13.8. You have the right to lodge any complaints regarding the processing of your personal data with the Data Protection Authority.14. Cookies14.1. When you visit our website, we use cookies. You can find more information about how we process cookies in our cookie policy.15. Contact Information15.1. Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal data, or if you wish to request a record. Our contact information is listed below.
a. Access to Your Personal Data. This means you have the right to request a record of the processing we carry out regarding your personal data. You also have the right to receive a copy of the personal data being processed. You have the right to, once per calendar year, through a signed written application, receive a record free of charge detailing the personal data registered about you, the purposes of the processing, and to whom the data has been or will be disclosed. You also have the right in the record to receive information about where the data was collected if it was not obtained from you, the existence of automated decision-making (including profiling), and the expected period during which the data will be stored or the criteria used to determine this period. Additionally, you have the right in the record to receive information about your other rights as stated in this section.
b. Correction of Your Personal Data. We will, at your request, promptly correct any incorrect or incomplete data we process about you.
c. Deletion of Your Personal Data. This means you have the right to request that your personal data be deleted if it is no longer necessary for the purpose for which it was collected. However, there may be legal requirements that prevent us from immediately deleting your personal data, such as accounting and tax laws. In such cases, we will stop processing the data for any other purposes than complying with the legislation.
d. Restriction of Processing. This means that your personal data is marked so that it may only be processed for certain limited purposes. You can, for example, request restriction when you believe your data is incorrect and you have requested correction according to section 13.3(b). While the accuracy of the data is being verified, processing of the data will be restricted.13.4. Beleco will notify each recipient to whom personal data has been disclosed according to section 10 above of any corrections, deletions, or restrictions of data processing.13.5. You have the right to data portability. This means the right, under certain conditions, to receive and transfer your personal data in a structured, commonly used, and machine-readable format to another data controller.13.6. You have the right to object to the processing of personal data based on a legitimate interest. If you object to such processing, we will only continue the processing if there are compelling legitimate grounds that outweigh your interests.13.7. If you do not want Beleco to process your personal data for direct marketing purposes, you always have the right to object to such processing by sending an email to hello@beleco.com. Once we have received your objection, we will cease processing your personal data for such marketing purposes.13.8. You have the right to lodge any complaints regarding the processing of your personal data with the Data Protection Authority.14. Cookies14.1. When you visit our website, we use cookies. You can find more information about how we process cookies in our cookie policy.15. Contact Information15.1. Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal data, or if you wish to request a record. Our contact information is listed below.